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Interview With Pieter Wolters Chief Executive Officer, Isotis OrthoBiologics CEO
Pieter Wolters was CEO of Netherlands based IsoTis NV, a bone tissue engineering company, at the time of the merger with Swiss based Modex Therapeutics in 2002 that created IsoTis SA. Prior to this he was IsoTis NV’s CFO since 1997, and responsible for raising over EUR 100 million, including an IPO in 2000. After the 2002 merger, he held the position of CFO and member of the Executive Committee of IsoTis SA, which became IsoTis OrthoBiologics after the subsequent merger with US-based GenSci OrthoBiologics in late 2003. In January 2004, Pieter Wolters relocated to the US, and on 1st July 2004, he succeeded Jacques Essinger Ph.D, as CEO of IsoTis OrthoBiologics.
OPN: With your transition to the CEO position, what changes can we expect? IsoTis Orthobiologics has a clear business plan that was initiated late 2003. We will continue to execute our plan, and will make any fine-tuning necessary to ensure we meet our goals.
OPN: Is IsoTis placing a new focus on the US? My transition to CEO further reinforces this commitment and should be seen as a natural progression. With that said, the legal status of the company remains that it is a Swiss company (hence the “SA”) and that its shares are publicly traded on the stock exchanges of Zürich, Amsterdam and Toronto. The Swiss operation includes the International Sales & Marketing, Investor Relations as well as some supportive functions.
OPN: How will this focus become manifest in the marketplace? Already in 2004, we increased the number of US regional sales managers to five and recently doubled our field presence with newly appointed Orthobiologics Specialists in each region. Internationally we consolidated Sales and Marketing to Switzerland and to-date, have more than doubled the number of international countries in which we are active.
OPN: Will you continue your strategy to sell exclusively through the independent distributor network?
OPN: How is IsoTis OrthoBiologics different from your main competitors? IsoTis OrthoBiologics’ strategy is to offer surgeons composite bone grafting from the range of products we offer. Our osteoinductive DBM materials comprise both first generation products (up to 40% DBM content) which most of our competitors offer, and 2nd generation products (70% to 100% DBM derived). This offers the surgeon a choice of products with increasing “proportional inductivity”. Our synthetic materials offer the surgeon the choice of faster or slower resorbing materials depending on the clinical indication. When combined with osteogenic bone marrow aspirate, these products can be mixed to form a bone graft composite which closely mimics natural bone. This is a unique comprehensive offering in today’s competitive landscape.
OPN: What about your product pipeline? Our strong balance sheet and cash position will allow for an accelerated expansion of our product offering, if we find the right opportunities. We believe we have a strong pipeline of products for the years to come, in addition to the four new products we will launch in 2004.
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