By: 20 June 2014
Pioneer reaches strategic partnership with Life Spine for China market

China Pioneer Pharma Holdings Limited announced in May it has signed an exclusive distribution agreement with Life Spine, Inc, a US medical device company which designs, develops, manufactures and markets products for the surgical treatment of spinal disorders. Pioneer will distribute a series of products developed by Life Spine, on an exclusive basis, in the People’s Republic of China following product registration.

The prospect of developing the fast-growing China orthopaedic implant market creates a large potential for expanded revenues, for both companies. “We are happy to collaborate with Life Spine, to bring a series of innovative products to the Chinese orthopaedic community,” said Mr XinZhou Li, President and CEO of Pioneer.

“We are very excited to have the expertise of Pioneer behind us as we begin selling into the largest orthopaedic growth market in the world,” Rick Greiber, vice president of International Sales and Business Development at Life Spine, stated “With a broad base of highly trained representatives and a strong management team, Pioneer is a great partner for Life Spine’s future growth in China.”