The Royal Osteoporosis Society (ROS) has officially launched a new Bone Health Accreditation Scheme.
A wide range of products and services including foods, beverages, supplements and living aids will now be able to apply to use a bespoke Bone Health Approved logo from ROS on their packaging.
Whenever consumers see the logo on a product, they can be confident that experts from the ROS have assessed the bone health claims made.
The aim is that this will help people make good choices for their bone health, for example about diet and lifestyle, ultimately improving the bone health of the nation.
The Mango and Passionfruit Vitamin D drink from the health company, Get More Vits, is the first product to have been approved by the Bone Health Accreditation Scheme.
The drink offers consumers their daily dose of vitamin D – an important vitamin for maintaining healthy bones – in a convenient and healthy format. It will now have the ‘Bone Health Approved’ logo on its packaging, meaning that our bone health experts agree that the product is good for bones – when taken together with a healthy balanced diet and active lifestyle.
Craig Jones, Chief Executive of the Royal Osteoporosis Society said, “We’re proud to launch our Bone Health Accreditation Scheme because it’s a vital part of our work to improve the nation’s bone health. 3.5 million people are living with osteoporosis in the UK and this devastating condition and broken bones are often considered, wrongly, to be an inevitable part of ageing. This simply isn’t the case and there are things we can all do to help our bones stay strong, including having a balanced diet and active lifestyle.
“Get More Vits is the perfect partner to launch the scheme with because of the huge benefits of vitamin D for bone health – low vitamin D levels increase your risk of osteoporosis and broken bones. And while we have all been inside a lot more because of the pandemic, this has become more essential than ever.”
Steve Norris, Director & Co-Founder at Get More Vits said, “At Get More Vits we are constantly striving to educate consumers on the importance of increasing their daily dose of vitamins. We have thus created an extensive range of products that each offer a convenient, healthy and tasty way to help consumers optimise vitamin intake. It is especially important to keep our Vitamin D level topped up, as many of us have lower than optimum levels, or are even deficient.
“That’s why it’s fantastic to be working with the Royal Osteoporosis Society and to have earned Bone Health Accreditation for our Get More Vits Vitamin D drink. It will boost our efforts to reiterate the importance of Vitamin D in supporting healthy bones, hopefully encouraging consumers to try our delicious Mango & Passionfruit Vitamin D drink as an alternative way of increasing their Vitamin D intake.”
Find out more
To find out more about the scheme, you can visit theros.org.uk/accreditation. If you’re a company interested in applying for Bone Health Accreditation, please contact firstname.lastname@example.org for an application pack.