By: 18 September 2025
Custom video rehab tool helps clinicians support knee osteoarthritis patients

Contura Orthopaedics Ltd has recently unveiled the Arthrosamid Personalised Rehab Programme—a free digital tool designed to help healthcare professionals create and share personalised rehabilitation plans for patients with knee osteoarthritis (OA). Clinicians can select from over 20 exercises and deliver plans via PDF or web link.

In the UK alone, around 350,000 people are diagnosed with OA annually,[1] with 1 in 5 over 45 affected.[2] Globally, 344 million people living with osteoarthritis experience severity levels (moderate or severe) that could benefit from rehabilitation.[3] While OA cannot be cured, Contura believes that exercise plays a vital role in helping patients lead more active lives with reduced pain.

The new tool builds on Contura’s existing rehab programme, originally developed in partnership with two experienced physiotherapists. It enhances the offering by enabling clinicians to generate custom video-based plans tailored to individual fitness levels and recovery needs – making personalised rehabilitation more accessible and practical.

The Rehab Plan Builder allows clinicians to adjust exercises to suit each patient’s activity level, offering comprehensive support throughout their recovery journey.

Clinicians can choose exercises from three levels:

  • Beginners: minimal prior activity, higher discomfort
  • Intermediate: some recent activity, lower discomfort
  • Advanced: regular exercisers, including gym users

Each plan includes video explainers for exercises such as Sit to Stand, Split Squat, and Single Leg Glute Bridge, along with cardio guidance for walking and cycling. These can be completed at home, on holiday, or in a gym setting.

Charlie Goodchild, physiotherapist and co-creator of the rehab plan from healthcare business, Better, comments: “Knee osteoarthritis can be a difficult diagnosis to accept, with constant pain disrupting sleep, affecting daily movement and limiting participation in more intense sports. For active individuals, this loss of mobility can be frustrating and negatively impact mental health.

“There’s a common misconception that arthritic joints should be rested, but inactivity leads to weakening of muscles, tendons and cartilage. If you don’t use it, you lose it!

“Movement is beneficial at every stage of arthritis. The key is choosing exercises best suited to your current abilities and following a plan created by a specialist who understands joint function.

“While physiotherapists have the expertise to create rehab plans, time and technology constraints often limit their ability to provide personalised programmes. Many still rely on handwritten notes or basic printouts from ineffective exercise plan templates. Giving clinicians access to high-spec video content of high-quality rehab exercises via a customisable platform will lead to better treatment outcomes and more importantly less painful knees!”

Rakesh Tailor, CEO of Contura Orthopaedics Ltd, adds: “Improvements in mobility and pain reduction are often seen within weeks, but post-treatment rehabilitation is essential to maintain these gains. On a personal note, having snapped my Achilles recently, I very much appreciate the need for a robust physio programme with any intervention. That’s why we’ve developed this new rehab tool – to help clinicians support patients beyond the injection.”

Clinicians can explore the exercises and create custom rehab plans at: hcp.arthrosamid.com/rehab

 

References:

  1. Versus Arthritis: 2023 MSK State of Health report https://www.versusarthritis.org/media/duybjusg/versus-arthritis-state-msk-musculoskeletal-health-2023pdf.pdf
  2. Versus Arthritis: birmingham-oa-1.pdf
  3. Cieza A, Causey K, Kamenow K, Wulf Hansen S, Chatterji S, Vos T. Global estimates of the need for rehabilitation based on the Global Burden of Disease study 2019: a systematic analysis for the Global Burden of Disease Study 2019. Lancet. 2020 Dec 19; 396(10267): 2006–2017.